At Impetus Sports Capital, we advise investors, leagues, teams, and sports tech startups on strategy, investment, commercial growth, and go-to-market execution — helping them scale performance and value across the sports ecosystem.

At Impetus Sports Capital, we partner with leagues, teams, clubs, and sports properties to help them unlock growth through strategic capital. We support them across every stage of their fundraising journey — from refining their investment narrative and structuring rounds to preparing investor materials and leveraging our global network of institutional, private, and strategic investors.

With our deep sector expertise across sports, media, and technology, we connect our partner PE and VC firms with highly relevant investment opportunities. We also support their portfolio strategies — from leading fresh capital raises for portfolio companies to facilitating secondary transactions that optimise value and liquidity.